Matt
Guerrero
Work
- Grizzly Bear Country
- Orchard
- Second Slide
- cancer szn
- Minus Twenty
- Frito Pie
- Dawn FM
- Eternal Sunshine
- Posters
- Music
About
Song cover and music video direction for music artist The Fool.
Solely focused on Adobe Photoshop, the song cover art design is rooted in pulling from the music video of the song (that I also created). Blending typography design and composition together, the project demonstrates design skill through contrast of colour to outline the title of the song and its lyrics. The design process consisted of outlined ideations, with the client choosing a direction and then building on framing/composition and using type to build on the negative space. I stayed open to feedback in terms of choosing the right frame to compose, and delivered on the ask of connecting the theme of the song to the cover art itself.
I also creative directed, directed, shot and edited a music video for the song, based on the initial concepts established in the song cover.