Matt
Guerrero
Work
- Grizzly Bear Country
- Orchard
- Second Slide
- cancer szn
- Minus Twenty
- Frito Pie
- Dawn FM
- Eternal Sunshine
- Posters
- Music
About
A project entailing both graphic design and music video direction for music artist K The Chosen.
Using Adobe Illustrator to add texture through film grain, the design takes a photo taken on an iPhone and professionally digitizes the design to represent K the Chosen’s song about representing love through flowers. High contrast is used to highlight focus on the flowers themselves, and was the final result of 3 outlined ideations and 2 revisions based on the choices made. The artist and I found meaning in the symbolization of flowers, and he wanted me to outline their importance within the song while still adding depth and texture to the photo chosen. Type plays with the flowers by placing them behind the flowers while still being legible.
I also creatived directed, directed, and edited a music video for the project, building off of the original artwork provided.